Google's AI Mode can now take someone from a question about a home repair straight to booking a tradesperson, through partners including Angi, Thumbtack, Housecall and Jobber.
Dominic Coutts
For now it's a US story run through marketplaces. The direction matters more: the booking is starting to happen inside the answer.
What happened
Google has added home services booking to AI Mode. Ask about a job such as a boiler service or a leaking roof, and AI Mode can show booking options from partner platforms including Angi, Thumbtack, Housecall and Jobber, with ServiceTitan named as coming soon.
What it means for you
The partners named are all US platforms, so UK businesses won't see this yet. What matters is the direction. When the booking happens inside the AI answer, the business that gets the job is the one the platform can book, not necessarily the one with the best website.
For service businesses, that makes your presence on the platforms AI tools draw from as important as your own site: reviews, profiles, availability and clear service details.
What to do
- Check which directories and booking platforms appear for your services in the UK.
- Keep your Google Business Profile complete and current, since it's the most likely UK source.
- Make sure your own site states your services, areas and prices clearly enough for an AI tool to use.
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