What's shifting in the landscape: AI answers, Google updates, and the future of how people find businesses.
You still rank. But Google's answering for you.
You have the rankings you always wanted, but the enquiries don't match them. Google now answers the question above your listing, often using your own content, and the click never comes.
Who's watching your search while everything moves?
Most businesses assume someone's looking after how they get found. Look closer and it usually isn't anyone. Here's why the gap matters more than it used to, and what to do about it.