OpenAI has opened a Business Hub in beta, so a company can verify its details in ChatGPT and see how many times it is mentioned and clicked. The Hub is open worldwide; the chat agents part is US only for now.
Dominic Coutts
This is the first free count of ChatGPT visibility that comes from OpenAI rather than a tool guessing on your behalf. Claim the profile now, before a stale description or a competitor does the talking for you.
What happened
On 10 November OpenAI launched Businesses in ChatGPT, in beta. A company can verify itself, get a blue tick, and keep its own details, prices and stock accurate inside ChatGPT. The Business Hub then shows aggregated figures: how often ChatGPT mentions the business, how many people click through to its website, and the common topics in conversations that cite it. OpenAI says it does not share individual chats, and figures appear only once volumes pass a threshold. The Hub is open to eligible businesses anywhere ChatGPT is available. Business Agents, which let someone chat to a brand's own agent from its profile, are limited to eligible US ecommerce and online service companies.
What it means for you
Until now, finding out whether ChatGPT recommends you meant paying a tool to ask it the same questions over and over and counting the answers. This replaces that guesswork with OpenAI's own count, free. It also gives you a say in what ChatGPT says about you, which matters if your prices, opening hours or product range have changed since it last read your site. Treat the numbers carefully. It is a beta, OpenAI has not published how a mention is counted, and the thresholds mean a smaller business may see nothing at all.
What to do
- Claim and verify your profile this week, then check what ChatGPT currently holds about your products and prices.
- Note your mention and click figures on the day you get access, so you have a starting point to measure against.
- If you run a Shopify store, connect it through the Hub to speed verification up and keep stock and prices current.
TechCrunch
Worth doing something about this week.
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